Xiaomi to drop ‘Mi’ branding from its premium product series: Details here

Xiaomi on Monday announced a new visual identity for its premium range of products. With an aim to unify its global brand presence, its premium “Mi” series products will now be replaced with the new “Xiaomi” logo.

With the new brand identity introduction, there will be two distinct product series under the parent corporate brand. The corporate brand will continue to be represented by the “Mi” logo.

“Being a leading technology brand with a strong presence across the globe, our aim is to have a unified presence. With this new logo shift, we envision bridging the perception gap between our brand and products.