Apple eases App Store rules again, to allow outside links for signups

Apple is relaxing rules to allow some app developers such as Spotify, Netflix and digital publishers to include an outside link so users can sign up for paid subscription accounts.

The iPhone maker said late Wednesday that it’s making a small adjustment to its strict App Store rules for developers of so-called reader apps, in order to resolve an investigation by regulators in Japan.

It’s the latest concession by Apple as it faces global pressure over the longstanding rules. One of the biggest complaints from app makers such as Spotify was about Apple’s requirement that subscriptions only be bought through iPhone apps, allowing the company to take a commission of up to 30%.