Applause Entertainment forays into animation with exclusive deal with Amar Chitra Katha

Applause Entertainment, the content studio from the Aditya Birla Group, has entered into an exclusive partnership with Amar Chitra Katha, India’s leading publisher of kids content, to enter into the animation space.

With the deal in place, Applause Entertainment has acquired the license to the Amar Chitra Katha catalogue, comprising over 400 titles, which will be developed and produced into animated content.