Google does an Instagram, limits ad targeting for teens in an effort to increase privacy on YouTube

Alphabet Inc.’s Google is limiting the targeted advertising of users younger than 18, among a series of changes by the search giant aimed at improving privacy protections for teens. The Mountain View, California-based company said it will begin blocking advertising that targets teenagers based on data compiled about their age, gender, and interests. Facebook Inc.’s Instagram recently announced a similar policy against targeting users under 18. Google said in a blog post on Tuesday that it’s also planning privacy changes across video site YouTube, standard Search, Google Assistant, location history, the Google Play Store, and Google Workspace for Education.