Apple engineers not sure about the ‘bright future’ of Apple TV ecosystem: Report

Apple has made its mark with iPhones, Apple Watch, iPad and Macs but there is one segment, its engineers are not sure about. As per a newsletter for Bloomberg by Mark Gurman, Apple’s living room hardware strategy is not very exciting and Apple engineers are “pessimistic” about Apple TV. Recently Apple discontinued the HomePod smart speaker and the HomePod mini hasn’t done a lot to excite buyers.

With cheaper set-top boxes from Amazon and Roku, there’s little hope that Apple may make it big with the existing lineup. Gurman said, “Apple engineers tell me that the company doesn’t have a strong living room hardware strategy and that there isn’t much internal optimism.”