Amazon to end partnership with Murthy’s Catamaran Ventures from May 2022

E-commerce giant Amazon and Infosys co-founder N R Narayana Murthy’s Catamaran Ventures have “mutually decided” to not continue their joint venture (JV) beyond the end of its current term. The JV, Prione Business Services, which has been running successfully for the past seven years, was coming up for renewal on May 19, 2022.

The JV enabled over 300,000 sellers and entrepreneurs to go online. It also enabled 4 million merchants with digital payment capabilities, providing these small and medium-sized businesses (SMBs) and merchants access to millions of customers across the country.

“Amazon and Catamaran entered into a JV in the early days of e-commerce in India with a shared vision of transforming small businesses in a fast-changing digital world by providing online capabilities and enabling them access to customers –