Axis My India plans Rs 500 cr tech platform to connect 250 mn households

Market research firm Axis My India is developing a digital platform with focus on two-way communication problem solving to connect 25 crore households with it over the next three years, a top company official said.

Axis My India founder and Chairman & Managing Director Pradeep Gupta told PTI that the company has plans to invest up to Rs 500 crore in the project which will be raised through debt and equity dilution.

Founded in 1998, the company is known for conducting surveys during general and Assembly elections through which it claims to have reached out to around 8.5 crore households.