‘We got a very competitive roadmap against Apple, M1 does not change AMD’s strategy’

Advanced Micro Devices (AMD) says it retains the competitive edge despite the debut of Apple’s M1 CPU last year. “When we look at our roadmap going forward, I think we got a very competitive roadmap against what Apple is doing,” David McAfee, Corporate VP, Product Management and Marketing at AMD told indianexpress.com in an interview.

When Apple introduced its new Mac lineup with the ARM-based M1 processor in November, experts hailed the move as a masterstroke against established chip makers like Intel and AMD. Apple’s move to ditch the Intel x86 architecture over the in-house ARM-based processor for its future Mac computers was seen as the emergence of the new battle for chip supremacy between Intel, AMD and Cupertino giant.