Conversational AI firm yellow.ai raises $78.15 mn in Series C round

Yellow.ai, which provides customer experience automation to brands such as Sephora, Domino’s and MG Motor has raised $78.15 million in Series C, led by WestBridge Capital along with Sapphire Ventures, and Salesforce Ventures. Lightspeed Venture Partners again participated in this round, which brings total funding raised so far to $102.15 million.

The funding would help the firm strengthen its dominant leadership in over 50 countries including India, Southeast Asia, UK, Middle East, and LatAm, and establish a strong presence in the US. It would be adding 70 employees to its 500 global headcount. With the fresh infusion of capital, yellow.ai will deepen investments towards global expansion, hiring top talent across regions, and applied R&D in hyper-automation.