Samsung slips to 2nd spot in European smartphone market in Q2

Samsung Electronics dropped to second place in the European smartphone market in the second quarter, a report showed on Wednesday, as Xiaomi rose to the top spot.

Samsung made up a market share of 24 percent in the April-June period after shipping 12 million smartphones to Europe, down 7 percent from a year earlier, according to a report from market researcher Strategy Analytics.

The South Korean tech giant was the only player among the top five smartphone suppliers in Europe to see an on-year decline in shipments.

“Samsung is performing well with new 5G models from the Galaxy A series, but it faces increasing competition from Apple in the high-end and the Chinese vendors in the low-end, and it failed to take advantage of Huawei’s demise in Europe,” said Neil Mawston, an executive director at Strategy Analytics.