Govt reduced its spending on ads: I&B minister in Parliament
The government has reduced its spending on advertisements, Union minister of information and broadcasting Anurag Thakur told Parliament on Monday.
Replying to a question by NCP MP Dr Fauzia Khan, Thakur said the government cut down on its advertisement expenditure by reducing the size of non-communication advertisements such as tenders or job vacancies.
“Before 2014, you used to see advertisements from different ministries and departments of the government. But now, we have adopted the policy of integrated advertisement. This has helped the government in increasing awareness about its policies and also reduced costs,” he said in Rajya Sabha.