E-commerce rules: Nasscom says rationalise obligations based on activities

Rationalising obligations in line with activities of relevant entities, and limiting fallback liability of online retailers to ensuring timely refund to consumers are among the recommendations suggested by Nasscom to the proposed e-commerce rules. The IT industry body on Friday said its recommendations on the proposed e-commerce rules “focus on strengthening consumer protection, ensuring that the obligations are proportionate to the underlying risks and are unambiguous”.

The draft e-commerce rules released by the government on June 21 propose to ban fraudulent flash sales and mis-selling of goods and services on e-commerce platforms.