Majority of online consumers do not want govt to ban heavy discounts offered by etailers: Survey

About 72 per cent of online consumers do not want the government to ban or intervene in sales offered on e-commerce platforms, according to a survey. Online purchasing has become mainstream in India with 49 per cent of consumers taking to this channel in the last 12 months, according to the survey conducted by community social media platform LocalCircles.

The survey received over 82,000 responses from consumers in 394 districts of India. Of which, 62 per cent of the participants were men, while the rest were women.

A sizable number of consumers have been using this channel increasingly because they have found it to be safe and convenient and it offers competitive prices with the ease of return, it added.