Instagram starts testing new feature ‘Collab’ in India and UK

Bengaluru: Since collaborations drive a significant chunk of content creation on Instagram, the Facebook Inc.-owned company is giving its users the tools to co-author posts and short videos more easily.

Instagram has started testing a new feature called ‘Collab’ in India and the United Kingdom that lets users invite another account as a collaborator on a post or a Reel. If they accept, both accounts will appear in the header of the post or the Reel, and it will be shared to the followers of both accounts. They will also be able to view the shared feedback on the content.