Level playing field: E-commerce players seek clarity on draft new rules

A clutch of e-commerce players have communicated to the government that the draft new e-commerce rules fail to provide a level playing field between online and offline retail and many proposed clauses extend beyond the realm of the consumer protection Act (CPA). The submissions which are part of a written representation made via industry body IAMAI (Internet and Mobile Association of India) on Wednesday said that the amendments, if finalised, will also significantly increase the compliance burden on MSMEs and startups that provide services to e-commerce companies.