TCS to invest $30-40 mn annually in global running sponsorships next 5 yrs

Tata Consultancy Services (TCS) on Wednesday said it plans to invest up to USD 40 million annually in global running sponsorships and related community programming from 2022 to 2029.

The Mumbai-based company has also signed an eight-year contract with New York Road Runners (NYRR) to extend its title and technology sponsorship of the TCS New York City Marathon through 2029, a statement said.

TCS’s extended partnership with NYRR follows its announcement earlier this month that it will become the new title sponsor of the London Marathon starting in 2022.

“Collectively, TCS plans to invest USD 30 million to USD 40 million annually in global running sponsorships and related community programming from 2022 to 2029,” it said.