YouTube to acquire video-based social commerce startup simsim

Bengaluru: Google’s YouTube has signed a definitive agreement to buy video-based social commerce startup simsim as it looks to help discover and buy products from Indian retailers.

The terms of the acquisitions were not disclosed.

“Online video will continue to grow as the primary way to find information, entertainment and connections in India,” Google said in its India blog. “With over 2,500 YouTube creators with over one million subscribers, and the success of YouTube Shorts, which we launched in India first, we’re committed to growing the creator community by making it even easier for the new generation of mobile-first creators to get started.”