Tatas to launch coffee brand Eight O’clock

MUMBAI: Some 15 years after acquiring Eight O’clock, the fourth-largest coffee brand in the US, Tata Consumer Products is all set to launch it in India, said chairman N Chandrasekaran at the company’s 58th annual general meeting on Friday.

It was through Eight O’clock that Tata Consumer entered the US java market, and since then it has remained a prized feather in the Indian company’s cap.

Eight O’clock will debut in the direct-to-consumer (D2C) model next week, Chandrasekaran said. Tata Consumer CEO Sunil D’Souza told TOI that Eight O’clock will be launched on “our own exclusive website” and later sold on other online platforms.