This is what Xiaomi India head Manu Jain has to say on ‘zero cost marketing’ claim

Xiaomi India has been vocal about their innovative marketing strategies on social media and how they are a trendsetter. The company’s executives along with Manu Kumar Jain, vice president, Xiaomi and managing director, Mi India often boast about how Xiaomi became a leading smartphone brand in India with “zero cost marketing”.

In a recent post on LinkedIn, while promoting the upcoming Mi 11 Lite smartphone, Manu Jain shared how Xiaomi’s marketing innovation and not marketing costs makes all the difference for the company.

In the post, Jain wrote, “How to do ZERO cost marketing? A lot of people get amazed by how we became the No. 1 brand in India without spending any marketing $$.