Rakesh Jhunjhunwala-backed Nazara Technologies to acquire gaming firm PublishMe

Pune: Nazara Technologies, India’s first and only listed gaming firm backed by billionaire investor Rakesh Jhunjhunwala, is acquiring a majority stake in Publishme, the largest mobile game publishing agency in the Middle East and Turkey.

The company will invest about Rs 20 crore for acquiring 69.82% stake in Publishme’s parent Arrakis Tanitim Organizasyon Pazarlama, by way of primary and secondary transactions via its subsidiary.

Publishme is a full-service games marketing and publishing agency which works extensively with gaming publishers in Turkey and the Middle East and North Africa (MENA) region.