Report it, don’t share it! Facebook has a new initiative to keep children safe online

Facebook has kicked off a new initiative to keep children safe on the internet. Given that more and more kids are using the internet for both online classes and entertainment, protecting them is the first and the most important thing. The ‘Report it, don’t share it’ campaign is being helmed by the social media giant in collaboration with Aarambh India Initiative, Cyber Peace Foundation, and Arpan. The main idea behind the initiative, as the name suggests, is to encourage people to report abusive or harmful content, and not share it.

Facebook has conducted a study earlier this year to understand why people share content that’s exploitative to children on Facebook and Instagram and looked into the illegal child exploitative content that the platform had reported to the National Center for Missing and Exploited Children (NCMEC)