ZEE5 partners TVF for originals, library content

ZEE5, the video streaming platform from Zee Entertainment Enterprises (ZEE), has entered into a content partnership with TVF (The Viral Fever), to bring some of the popular youth-focussed content on the platform.

The move comes a few days after the OTT platform premiered Salman Khan-starrer ‘Radhe’ on a pay-per-view model, and aired much awaited ‘Friends: The Reunion’ for its subscribers in India.

The partnership with TVF will include the launch of originals and new seasons of popular TVF shows for ZEE5’s paying subscribers, while the existing 13 titles will be accessible to advertising video-on-demand (AVOD) customers too.