Microsoft aims to expand Xbox ecosystem with a streaming device for Game Pass

Microsoft on Thursday said it plans to build its own streaming stick, a new way to bring high-quality Xbox games through its xCloud service to millions of users. The Redmond-based tech giant is also working with TV manufacturers to embed Game Pass into smart TVs with no extra hardware required except for the controller. The announcements come ahead of the annual Electronic Entertainment Expo (E3), the world’s biggest gaming event which kicks off this weekend.

The move is similar to how both Google’s Stadia and Amazon’s Luna services are trying to democratise video games, though Xbox’s brand appeal gives Microsoft the edge over the other two companies.