Kannada content struggles for space on OTT platforms

Bengaluru: With the mushrooming of streaming platforms, movies and soap operas have become accessible in living rooms across the country, breaking region and language barriers. Among the south Indian industries, Malayalam, Tamil and Telugu movies have made their presence felt across the country on various over-the-top (OTT) platforms over the last few years, with a steady increase in non-native audiences. But, even in this gold rush, Kannada contents are still struggling to find a space for themselves.

While a handful of Kannada movies have managed to do reasonably well on streaming platforms, regional content creators from the industry overall have struggled to find a slot on OTT platforms.