Twitter to get Fleet ads? Company announces pilot testing of the feature

Twitter Fleet: Twitter’s version of stories – Fleet – came to India about a year ago while it was still in testing and in November, it was officially rolled out by the social media company. However, one thing that differentiated Twitter’s Fleet from Instagram’s Stories were advertisements. On Facebook-owned Instagram, while viewing stories of friends, people also get numerous Stories containing ads in between. Now, Twitter is also looking to bring ads to its Fleet. The company has announced that it is beginning the pilot testing of ads in Fleet in the US. This would mark the entry of full-screen vertical ads to the platform, bringing it in better competition with other platforms like Instagram, TikTok, Snapchat, Facebook, etc.