Now you can hide your like count on Facebook, Instagram

Instagram, back in July last year, had started testing a feature that would enable users to hide their like count. Shortly after in September 2020, Facebook had started testing a similar functionality on its platform. Now, nearly a year later, the company has rolled out this feature to its users.

The company said that it had started testing the hiding-like-count feature to see if it might depressurise people’s experience on Instagram. “What we heard from people and experts was that not seeing like counts was beneficial for some, and annoying to others, particularly because people use like counts to get a sense for what’s trending or popular, so we’re giving you the choice,” the company wrote in a blog post.