Tanuja Rai Pradhan joins Vodafone Idea as head consumer insights

Tanuja Rai Pradhan has joined Vi as the head consumer insights in marketing, according to media reports.

Prior to this, Pradhan was Reliance Jio’s special projects, consumer insights, and new commerce analytics head.

At Jio, Pradhan was heading consumer insights for entire Jio ecosystem driving both quantitative and qualitative and modern technology for insighting. She was also looking at special projects including technology interventions in marketing function.