Voda Idea rolls out offers for low-income users to counter rivals

Vodafone Idea NSE 1.17 % (Vi) has rolled out recharge and talk time offers for its 60 million low income subscribers in a bid to prevent rivals Reliance Jio Infocomm (Jio) and Bharti Airtel NSE -0.76 % from poaching its customer base with their special offers.

“As a special relief offer, Vi will provide Rs. 49 pack Free to over 60 million low income customers due to the current situation. The pack offers talktime of Rs. 38 and 100 MB data with a validity of 28 days,” said the telco which has 269.8 million subscribers as of December end quarter.