Amazon launches new video streaming service

BENGALURU: Amazon on Saturday announced the launch of a free video streaming, in-app feature called miniTV. The adsupported streaming service is its first such initiative globally and the e-tailer is targeting users outside its Prime subscription base, which comprises millions of users who can also avail the Amazon Prime Video service for `999 a year.

With the new free video streaming service, however, Amazon is moving closer towards setting up a super app with a wide array of services such as payments, e-commerce, and food delivery available on one platform. Amazon’s rival Flipkart also offers OTT streaming services within the app, a feature launched in 2019.