WhatsApp, new IT rules, and message originator problem: Here’s what experts have to say

In India, WhatsApp is synonymous with messaging. It is similar to how Google is used for the internet and Paytm for digital payment. With over 400 million users, India is unsurprisingly the biggest base for the Facebook-owned firm.

Despite immense popularity and considerable user loyalty, WhatsApp’s journey in India has not been without challenges. Back in 2018, WhatsApp was among the first to start testing its UPI-based peer-to-peer payment service. But the service rolled out commercially in November 2020, almost two years after its debut. The gap was enough to allow the company’s competitors to scale up their payment services.