Japanese toaster maker enters 5G smartphone business

Tokyo: A Japanese company known for its stylish consumer appliances, especially toasters, is entering the smartphone business, and has announced to start with a 5G device.

Japanese design company Balmuda said in a statement this week that it has decided to enter the mobile terminal business (5G smartphone development and sales), which is a new product category.

The company which is better known for making “Balmuda The Toaster” that sells for 25,850 yen (about $235) said it is joining hands with Kyocera and SoftBank for the new 5G smartphone.