Airtel counters Jio, rolls out offers for low-income users

Mumbai: Bharti Airtel has rolled out recharge and talk time offerings for 55 million “low income” customers impacted by the ongoing pandemic. The second largest telco’s offers come within days of market leader Reliance Jio Infocomm’s (Jio) initiatives towards its own feature phone subscribers, with the rivals targeting rural and prepaid customers with the aim of retailing their own and poaching from each other.

Airtel on Sunday announced benefits worth Rs 270 crore targeting the 55 million low income customers to tide over the impact of Covid-19.

“As a one-time gesture, Airtel will give the Rs 49 pack free of cost to over 55 million low-income customers. The pack offers a talk time of Rs 38 and 100 MB data with a validity of 28 days,” said the telco which has about 336 million subscribers as of December end quarter.