Women the focus for gaming platforms
New Delhi: Gaming startup Microgravity is looking to raise $10 million in the next six months, even as it partners with hardware manufacturers, software specialists, IT enterprises and fast-moving consumer goods firms to promote women gamers. It has launched a women-centric esports league to hunt for India’s “gamer goddesses” and has announced special offers for women in their flagship gaming arena.
Gear makers such as HP, Asus, Lenovo and Logitech are sponsoring women in India to help them become top esports athletes while Red Bull continues to be the largest sponsor and promoter of female esports celebrities across the world.