Tips Music strikes licensing deal with YouTube Shorts

NEW DELHI: Music label Tips has signed a global licensing deal with Google’s new YouTube service ‘Shorts.’

As part of this deal, Tips will license its music catalogue to YouTube allowing Indian music lovers including the diaspora across the world to create content inspired by its library across languages like Hindi, Punjabi, Bhojpuri, Haryanvi, Marathi and Gujarati as well as genres like film and non- film songs, devotional music, ghazals and indi-pop.

YouTube Shorts is a service offering by Google which allows users and artistes to create short video content through the Shorts camera available on the platform to add to their social experiences.