Pandemic redefined OTT space, online gaming becomes a new sunrise sector

The proliferation of digital technologies during times of the pandemic has been critical in triggering structural alterations in the media and entertainment industry.

The COVID-19 pandemic proved to be a game changer for the industry. Since people stayed at home and had more time on their hands, the pandemic ensured the rapid growth of the e-entertainment industry. These platforms have something for everyone, be it TV series, music shows, documentaries, movies, sports programs, among other things. The number of OTT viewers has increased by 47 million between 2020 and 2021, owing to the pandemic and ‘stay at home’ restrictions.