Facebook urges iOS users to allow tracking online, claims it keeps apps free

NEW DELHI: Social media giant, Facebook, is telling users that allowing it to track users across the Internet helps keep its apps free. Users who have downloaded Apple’s newest software update — iOS 14.5 — reported getting notifications on the Facebook and Instagram apps about the same. The notification is part of the company’s campaign against the iPhone maker’s newest software update, which allows users to stop apps from tracking user activity across the Internet.

According to the notification, Facebook users “information about your activity” that it receives from other apps to deliver personalized ads, keep its platforms free of charge and “support businesses that rely on ads to reach customers”.