How to stop apps tracking you with Apple’s App Tracking Transparency feature

Apple’s controversial App Tracking Transparency feature is finally rolling out as part of the latest iOS 14.5 software update. The built-in privacy feature is a big deal for iOS – after all, it will give iPhone and iPad owners more transparency and control over apps, further boosting their privacy.

First unveiled at Apple’s Worldwide Developers Conference (WWDC) in June 2020, the new feature is a major step for user privacy, giving Cupertino a significant edge over companies like Facebook and Google that track user activity to produce targeted advertisements.

Since 2012, Apple is using the IDFA (“Identifier of Advertising”) which is a replacement for the Unique Device Identifier, to track different websites and apps.