Apple leads India premium smartphone market in Q1 with 48% share: Report

Apple maintained its leading position in the India premium market with nearly 48 per cent share in the first quarter of 2021, according to a new report.

Apple witnessed a massive 207 per cent growth (year-on-year) in India in Q1 2021, continuing to carry forward its momentum in the January-March period this year.

“The brand maintained its leading position in the premium segment (Rs 30,000 or $400 and above) with almost 48 per cent share. Strong demand for the iPhone 11 coupled with aggressive offers on the iPhone SE 2020 and expansion in ‘Make in India’ capabilities are the driving factors in this growth,” the new Counterpoint Research tracker said.