TV ad volumes in January-March highest since 2018: Barc

It has been a good start for television advertising in 2021, with volumes in January-March this year witnessing highest growth since 2018, according to data from TV monitoring agency Broadcast Audience Research Council (Barc) India.

The agency said 456 million seconds of ad volumes were registered during the January-March period.

Barc said advertisement volume growth has been observed across all genres of television channels. The highest growth has been recorded across news channels at 25%, followed by movies at 23%, and general entertainment channels (GEC) at 21%.

The growth of ad volumes on TV observed in January-March is broad-based, with advertisers across the spectrum accounting for the high levels.