JioMart activity scaling up

JioMart activity is scaling up as per a report by JP Morgan research which found brisk online activity across stores and formats it visited in Mumbai in the last week of March that could have been nudged further by rising Covid-19 cases.

“We found the delivery infrastructure to be a mix of bike-based delivery executives, similar to e-commerce/food O2O, and van-based batched delivery that peers use (e.g., Bigbasket, DMart, Grofers). Our conversations suggest that there has been an evolution from bikes to largely vans at several stores, reflecting higher value, and heavier and more complex orders delivered with greater efficiency. Bike-based delivery ensures short turnaround times for lighter, low-value orders, improving customer experience,” JP Morgan said.