Trai says no major issues noticed in bulk messages, OTP generation as new norms enforced

As its new norms on bulk messages came into force, Trai on Thursday asserted that no major incidents of disruption were noticed for commercial messages and OTP generation in sectors such as banking, healthcare and government services, and that issues were limited to “few” cases. The Telecom Regulatory Authority of India (Trai) had earlier asked principal entities, including large banks, to fulfil the stipulated requirements for sending out bulk commercial messages by March 31, 2021, “to avoid any disruption in the communication with customers” from April 1, 2021.

Trai in a statement on Thursday said reports from telecom operators indicated that “no major issues have come to notice leaving few cases” and that “messages which are in accordance with the regulations are getting delivered successfully”. Sources in Trai said that no major disruptions were reported across key sectors like banking, healthcare and government services.