Behind ShareChat’s success with Moj app, despite the complexity of Indian languages

Despite being under a year old, homegrown short video apps like Moj, MX TakaTak Player and Josh now boast of more than 100 million downloads each on the Google Play Store. They have all stepped into the vacuum created by TikTok’s forced departure and now cater to many of its 200 million odd active users in India.

“The core goal of the Short Video space was to entertain the user. But if you look at the kind of content being created on Short video platforms today, it is not just restricted to entertainment. You will see a lot of do it yourself (DIY) videos, interesting hacks, even health related and education related content is there,” Gaurav Mishra, Senior Vice-President of Product at ShareChat tells indianexpress.com.