Facebook building a version of Instagram for kids under 13

Facebook Inc. is building a version of the photo-sharing tool Instagram specifically for children under the age of 13, an effort to get its popular products into the hands of the next generation of internet users.

The new app was announced internally Thursday, but is not yet launched. Instagram currently requires that users must be at least 13 years old. BuzzFeed News previously reported on Instagram Kids.

Instagram, bought by Facebook almost a decade ago for $1 billion, has become one of its most popular products at a time when its main social networking property has failed to resonate with some younger users.