Spotlight, Snapchat’s answer to TikTok, hopes to democratise earnings in India too

Snap Inc’s Spotlight, the company’s answer to short video platforms such as TikTok and Instagram Reels, is now available in India. Spotlight is available within the Snapchat app and is an entertainment platform, which contains user-generated content. Snap claims that Spotlight has had over 100 million users in January.

Spotlight lets users post their most interesting and funny Snaps or short videos on the platform and these can then be viewed by other users on the platform. On Snapchat, there is no public place as such where everyone can view content created by a user, unless one is an influencer with millions of followers. Spotlight changes this approach a bit.