Suspend account for ad words bidding war: Delhi HC to Google

BENGALURU: n a significant interim ruling, the Delhi high court has directed search engine major Google to suspend an advertising account on its Ad Words programme, where companies bid for keywords to appear on top of search results.

The directive has come after two contempt petitions by MakeMyTrip (MMT) in the last two months against rival HappyEasyGo (HEG) in the court. The pleas were to stop HEG from using MMT-related keywords to appear on top of search results. The case was first filed in May 2018. But the recent contempt notices were slapped again after finding HEG was still using MMT-related keywords to boost its visibility in search results.