Airtel Xstream partners with DIVO Movies

NEW DELHI: South Indian digital media and music company Divo has announced a content sharing partnership with Airtel Xstream, offering its entire Tamil movie catalogue, including exclusive premiers, on the Airtel Xstream app.

Available for free on Android and iOS, the Airtel Xstream app will now have a new channel within it called Divo Movies. Users of the service will be able to watch exclusive Tamil content, including movies, digital premieres and multiple titles of leading actors such as Rajinikanth, Vijay, Ajith, Simbu, GV Prakash, among others.

Media experts say partnerships to drive regional content make sense in a country like India where Internet and smartphone reach are slowly expanding access to new-age programming for the heartland.