Flipkart says working on scaling loyalty programme, grocery, fashion biz

Walmart-owned Flipkart on Thursday said it is working on scaling its loyalty programme, grocery and fashion business while continuing to invest in technology and infrastructure this year as it looks to strengthen its position in the burgeoning Indian e-commerce market. The company, which has seen massive acceleration in its business amid the pandemic, said it has been focussing on ensuring safety of employees and partners during the year 2020.

“Flipkart Plus, which is a very uniquely local loyalty programme, is one very big priority. Second, grocery as a category is something where we want to strengthen our value proposition, especially partnering with the roughly million kirana partners we already have in our ecosystem,” Flipkart Group CEO Kalyan Krishnamurthy said during a Walmart post-earnings briefing.