Smartphone brands shipped over 100 million units in H2; Xiaomi led in Q4: CMR

NEW DELHI: Following a muted H1, smartphone brands launched impressive smartphones, marketed aggressively, provided attractive offers as well as discounts, resulting in the smartphone shipments exceeding 100 million units for the first time in H2 2020, according to CMR Mobile Handset Market Review Report for Q4 2020.

At the same time, India’s smartphone market grew 20% on-year in Q4 2020, led by China’s Xiaomi which pipped Samsung to emerge as the top smartphone brand with a market share of 27%, according to the report.