Top 100 subscription apps earned $13 billion in 2020, YouTube leads

New Delhi: Global consumer spending in the top 100 non-game subscription-based apps grew 34 per cent (year-over-year) from $9.7 billion in 2019 to $13 billion last year.

YouTube was the subscription app leader across both Apple and Google app stores, earning $991.7 million in gross revenue globally and $562 million in the US alone.

According to data provided by app analytics firm Sensor Tower, revenue from the top 100 earning non-game subscription apps represented about 11.7 per cent of the $111 billion that consumers spent on in-app purchases last year.