Netflix, Amazon Prime, other digital platforms adopt self-regulation tool kit

Internet and Mobile Association of India (IAMAI) on Thursday, along with 17 signatories including Netflix and Amazon Prime, adopted the self-regulation tool kit of content that focuses on grievance redressal and setting up of complaints committees.

The other prominent Online Curated Content Providers who are signatories to the toolkit include ZEE5, Viacom 18 (Voot), Disney+Hotstar, SonyLiv, MX Player, Jio Cinema, Eros Now, Alt Balaji, Arre, HoiChoi, Hungama, Shemaroo and Discovery Plus. The implementation tool kit is in furtherance to original code signed on September 4 last year which includes feedback from the Ministry of Information and Broadcasting on the issues of conflict of interest and prohibited content.

Officials from the Information & Broadcasting Ministry said that they will review the implementation tool kit and respond accordingly. The ministry is also working on its own parallel code that will overarchingly govern all over the top (OTT) platforms. Union minister Prakash Javadekar told Parliament last week that guidelines for OTT platforms have almost been finalised.